Your practice should have a plan for community initiatives. This means you should take some interest in your community events, and show support for the goings on in your target area. This ties your practice in with many people, and when it comes time for the public to make a choice in who completes their dental care, this will come into consideration.
If you are struggling to find a way to set yourself apart from the crowd, this is it.
I coach girls soccer at a local high school, here in Salem, Oregon. I have played organized soccer since I was 4 years old, and use this experience in sharing what I know with the youth of today.
Now, I am not suggesting you commit your time to coaching a sport. Some of our clients do take time away to coach little league, or soccer, but you do not have to take time away from your dental practice to show support for your local teams and youth.
One of our clients, here in Salem, took a simple approach to getting their practice involved in the community. Knowing that anything the practice does as far as advertising needs to generate new patients, we planned an […]
Full Article At: KnowHow-Now.com Articles
I recently evaluated an audit we performed for one of our clients as part of our Practice Audit Program. This monthly program gives the doctor insight into how his or her front office staff is manning the phone lines. We have a “mystery caller” call in each month to ask about various topics. This month, my caller was inquiring about a whitening offer. The woman who answered the phone (we’ll call her Lacy) made quite a few drastic mistakes that I thought noteworthy enough to share with all of you…
To begin on a positive note, Lacy knew the various whitening procedures in good detail and she was able to communicate this to the caller. The doctor can congratulate her on that when he sits down for their next training session.
However, take good notes on the following as they are typical - but critical - mistakes that almost every practice makes.
First of all, your staff must ALWAYS refer to teeth whitening procedures as “whitening” not “bleaching.” It may sound trivial, but many people hear “bleach” and think the household cleaner, potentially lethal if swallowed. You absolutely do not want that image associated with your services.
On this particular call, Lacy failed to […]
Full Article At: KnowHow-Now.com Articles
