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Dental web marketing is often seen as an unnecessary area of advertising for many oral care professionals. This couldn’t be farther from the truth. With the drop in the economy, rise in gas prices, and skyrocketing inflation, dental offices are seeing fewer and fewer patients. With the constant loss of people leaving practices due to death, moving, and switching care providers combined with no online presence, practices are bleeding at both ends.
Dental web marketing allows dental experts the opportunity to attract those that are seeking treatment by opening themselves to a target rich environment. The three following myths are the common reasons why many dentists fail to expand their practice to its fullest potential.
Dental Web Marketing Attracts The Wrong People
A majority of the oral care professionals who fail to use dental web sites wisely often believe they only attract small kids and young adults. With daily lives becoming busier and the population getting older, baby boomers and the elderly are going online in staggering numbers. They are also finding their health care providers online because it is convenient. These two groups are also spending more on their oral health than other demographics. For dentists or oral surgeons who market […]
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Both the United States and India are experiencing growth in the Oral Health Care industry. Each country is in a different segment of growth and is capitalizing on current economics interests and trends with personal oral care.
Currently, the major growth being experience within the US Oral Care industry is with all natural oral and personal care products. Compared to the world, the US has the highest demand and interest in natural oral care products, and the market for these is currently valued at $3 billion and is growing by 15 percent each year.
In recent years growth opportunities in the largely stagnant oral care segment have been hard to come by, forcing key players to segmentalize their category offering with products such as breath-freshening strips, teeth whitening products and oral care chewing gums.
However, with the increasing consumer interest in natural products, this trend is now spilling over to the oral care segment, where natural-based products are driving growth. Consumers now have many all-natural products to choose from in their local grocery stores. The newest segment being oral care.
In contrast, in India, the general oral care market (not the all-natural market) offers huge potential as penetration and per […]
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