Both the United States and India are experiencing growth in the Oral Health Care industry. Each country is in a different segment of growth and is capitalizing on current economics interests and trends with personal oral care.
Currently, the major growth being experience within the US Oral Care industry is with all natural oral and personal care products. Compared to the world, the US has the highest demand and interest in natural oral care products, and the market for these is currently valued at $3 billion and is growing by 15 percent each year.
In recent years growth opportunities in the largely stagnant oral care segment have been hard to come by, forcing key players to segmentalize their category offering with products such as breath-freshening strips, teeth whitening products and oral care chewing gums.
However, with the increasing consumer interest in natural products, this trend is now spilling over to the oral care segment, where natural-based products are driving growth. Consumers now have many all-natural products to choose from in their local grocery stores. The newest segment being oral care.
In contrast, in India, the general oral care market (not the all-natural market) offers huge potential as penetration and per […]

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